Lead list pricing: databases, agencies and a flat monthly plan

The two plans

Monthly Stripe subscription. Cancel any time from your account page and keep access to the end of the paid month. No setup fee, no credits that expire mid-month, no seat licences.

What counts as a list

One list is one request: you describe a target such as "40 independent HVAC companies in Texas with 5-50 staff" and get one Excel file. Lists typically hold 30 to 50 researched companies, with 40 as the default and 50 as the maximum. If real matches run out you get fewer rows and a note saying so, not padding.

Enriching a list you already have, writing first lines for each company, or excluding companies you name each count as one list. Every list includes two rounds of changes: say the segment was off or a column was missing and it is redone.

Cost per company at full use

That is arithmetic on the plan price. If you use one list a month on Starter, you pay $59 for about 40 companies, roughly $1.48 each. Use the plan that matches how many lists you will really order.

What the big databases say about price

We checked the pricing pages of the two best-known databases today. ZoomInfo publishes no prices: its page offers custom packages based on your use case and sends you to a form for a quote. Apollo lists Free, Basic, Professional and Custom plans described by use case, says annual billing is discounted and credits are pooled across the team and do not roll over, and gives no dollar figures in the page text we retrieved. We therefore do not state either price. Check their pages or sales teams for current numbers.

The difference in model is real: a database sells you access to a very large, pre-built index and credits to export from it. We sell a finished file researched for one niche, with the source page of every row.

Published ranges for list building and agencies

Guides from agencies and vendors give these ranges, all of which vary with what they call a lead. Per-contact pricing from list vendors is about $0.50 to $5. A one-off targeted list from a freelancer or agency runs roughly $500 to $2,000 in one guide. Managed list building is quoted at $2,000 to $10,000 a month, and agencies that book meetings quote retainers in the thousands. These come from vendor blog posts, not quotes.

On Upwork, our own count on Nov 5 2026 found 8,184 open lead generation jobs with a median fixed-price budget of $100 per job.

Which plan fits

Starter suits one person running a few campaigns: one list per week fits well inside 8. Pro suits an agency or a team building lists for several clients or segments, around one list per working day. If you are unsure, start on Starter and move up from your account page. There is no long contract, so the worst case is one month at $59.

What is not included

We do not send your emails, book meetings, buy or resell databases, scrape LinkedIn or similar sites, or build lists of private individuals. Email addresses are published on a source page or marked as inferred and unverified; run a verifier before a big send. We also cannot promise that a list converts: it is research, not sales. See how it works and alternatives.

Describe your customer and start a list. 14-day refund if it misses, two rounds of changes, cancel any time.

Questions

More about Leads

Sources (checked 2026-11-09): www.zoominfo.com/pricing · www.apollo.io/pricing · newlead.io/resources/what-b2b-lead-generation-costs · quotaengine.com/en/list-building/lead-list-building-services/ · www.hypergen.io/blog/b2b-lead-generation-cost