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What is lead generation, and how does a lead list service work?

Lead generation means finding people or companies who might buy from you. A lead list service does the finding for you. This page defines the terms and answers fifteen buyer questions with the real limits.

Lead generation, in plain words

A lead is a company or person who fits the profile of someone you could sell to. Lead generation is the work of finding them and collecting enough detail to contact them: who they are, what they do, how to reach them. Marketing teams generate leads by attracting inbound enquiries. Sales teams build outbound lists of companies to contact. This service is the second kind.

Lead, prospect, contact: what the words mean

TermMeaning
LeadA company or person that might fit
ProspectA lead you have checked and decided to approach
ContactA named person at the company with a way to reach them
Qualified leadSomeone who has shown interest or fits strict criteria, usually after conversation

A researched list gives you leads with enough information to become prospects. Qualification is your sales work: nobody can deliver interested buyers from public web pages alone.

Add your existing list or notes (optional). Starter $59/mo · Pro $199/mo. Refund within 14 days if it misses.

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What this service delivers

A spreadsheet of companies that match the customer description you wrote, each with website, location, phone, a published contact where one exists, the reason it fits, the source page and the date checked. See how it works for the columns and pricing for plans.

What it does not deliver

It does not deliver interested buyers, booked meetings or guaranteed email deliverability. It does not send email, does not use LinkedIn, and does not list private individuals. The answers below cover the details.

Why a researched list can beat a bigger list

A large database can hold millions of companies, but the more niche your target, the more the data is stale or missing. A list of forty companies where each one has been opened and judged beats four hundred where half no longer exist. Sales teams know the pain of emailing a business that closed two years ago. A smaller, verified list lets you write a better first line, track replies per segment and learn what works before you scale.

That is also the right way to test an idea: order one list for a niche, send a modest campaign, and look at replies before ordering more.

What to do with a finished list

  1. Remove anyone you already work with or have emailed.
  2. Verify email addresses with a verifier tool before sending at volume.
  3. Write a short email per segment and use the why_they_fit column to personalize the first line.
  4. Send small first, watch bounces and replies, then continue.
  5. Keep a suppression list and honor opt-outs.

Compliance reminder: in the US, B2B cold email falls under CAN-SPAM, which asks for accurate sender information, a clear way to opt out and a physical postal address. Rules differ by country, and a lawyer can advise on your case. We do not send for you and do not give legal advice.

How this differs from lead generation agencies

An agency usually promises a result further down the funnel, such as booked meetings or qualified leads, and charges a retainer. We stop earlier, at researched companies and contacts, and charge a monthly plan. That makes us cheaper and less capable: we do not write your campaigns, run them or hold calls. If you can send emails yourself, the list is often all you were missing. If you cannot, an agency may be the right buy.

Choosing the right target

Good targets are specific and checkable from a website: a business type, a region, a size range, a trait you can see on the site (offers 24-hour service, sells wholesale, has more than one location). Weak targets depend on facts a public site rarely shows, such as revenue or tech stack. When in doubt, write what a good fit looks like in one sentence and name what to exclude.

Describe your customer and start a list. 14-day refund if it misses, two rounds of changes, cancel any time.

Questions

What is a lead list building service?

You describe your ideal customer and get a spreadsheet of matching companies and contacts instead of researching them yourself or buying a stale database. Here it is fresh AI research on public pages for each list.

How many leads per list?

Typically 30 to 50 companies. Default is 40, maximum 50. Niche targets can return fewer, and the summary says when it ran out of real matches.

Where does the data come from?

Public company websites and public directories. Every row has the source link and the date checked.

Does it scrape LinkedIn?

No. It does not read LinkedIn, Facebook, Instagram, Indeed, Glassdoor, ZoomInfo, Apollo or other sites that forbid automated access.

Are emails verified?

They are published on the source page (confidence "published"), company-level addresses, or marked inferred. It does not ping mail servers, so run a verifier before a large send.

Will you guess email patterns?

Not unless you ask, and then they are marked "inferred, unverified".

Can you list individual consumers?

No. Business contacts only, in their professional role. Requests for private individuals are refused.

Can you build EU or UK lists?

Only company-level addresses such as info@ or sales@, and the summary says so.

Is cold email legal?

In the US, B2B cold email is allowed under CAN-SPAM if you follow its rules: honest headers, a physical address, a working opt-out. Other countries are stricter. You send, so you are responsible; ask a lawyer if unsure.

Do you send the emails?

No. You get the list and send it yourself.

Can you enrich a list I already have?

Yes. Upload a CSV or Excel file and ask for website, phone, general email and the most senior contact it can find on their site.

Can you exclude companies?

Yes. Upload the list to exclude or name them in the request.

How fast is it?

Usually within the hour. Our Austin HVAC test of 12 rows took 5 minutes.

What if the list misses?

Two rounds of changes are included. If it still misses, email us within 14 days and we refund your month.

Can I cancel?

Any time from your account page. Access runs to the end of the paid month.

Add your existing list or notes (optional). Starter $59/mo · Pro $199/mo. Refund within 14 days if it misses.

Upload your files

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